Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB
Rekha Dahiya, Gayatri
| Year of publication: |
December 2017
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|---|---|
| Authors: | Dahiya, Rekha ; Gayatri |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 21.2017, 4, p. 385-396
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| Subject: | Digital Marketing Communication | Usage Intentions | Decomposed Theory of Planned Behaviour | Indian Car Market | Online-Marketing | Internet marketing | Indien | India | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kfz-Markt | Automotive market | Verbrauchereinstellung | Consumer attitudes | Kraftfahrzeug | Motor vehicle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262917733175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011833600