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accessRights:"restricted"
~person:"González-García, Rómulo Jacobo"
~person:"Koo, Win"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Professional sports
2
Profisport
2
Sport management
2
Sportmanagement
2
Sportmarketing
2
Sports marketing
2
Arbeitsgruppe
1
Brand image
1
Brand management
1
Confidence
1
Markenführung
1
Markenimage
1
Sales promotion
1
Sport organization
1
Sportorganisation
1
Team
1
Verkaufsförderung
1
Vertrauen
1
brand image
1
brand trust
1
branding
1
congruence
1
credibility
1
management
1
manufacturer's brand attitude
1
marketing
1
mediating role
1
mediation analysis
1
repurchase intentions
1
sport management
1
sport marketing
1
sport services
1
sports management
1
sports marketing
1
team identification
1
team identification through apparel
1
university sports team merchandise
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González-García, Rómulo Jacobo
Koo, Win
Calabuig Moreno, Ferran
2
Aguado-Berenguer, Sergio
1
Alguacil, M.
1
Alguacil, Mario
1
Amanpreet Singh
1
Baker, Bradley J.
1
Behzad Foroughi
1
Biscaia, Rui
1
Bredikhina, Nataliya
1
Childs, Michelle
1
Crespo-Hervás, Josep
1
Cuesta-Valiño, Pedro
1
Daou, Lindos
1
Doyle, Jason P.
1
Drayer, Joris
1
García-Fernández, J.
1
González-Serrano, María Huertas
1
Gálvez-Ruiz, P.
1
Gómez-Tafalla, Ana María
1
Hardin, Robin
1
Itani, Maher N.
1
Karg, Adam
1
Kunkel, Thilo
1
Leckie, Civilai
1
Loranca-Valle, Cristina
1
McDonald, Heath
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Nader, Youssef
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Núñez-Barriopedro, Estela
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1
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1
Shapiro, Stephen L.
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European journal of international management : EJIM
1
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
2
Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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