Factors affecting consumer repurchase of university sports team merchandise
Michelle Childs, Robin Hardin, Win Koo
| Year of publication: |
2019
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|---|---|
| Authors: | Childs, Michelle ; Hardin, Robin ; Koo, Win |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 5/6, p. 389-406
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| Subject: | repurchase intentions | university sports team merchandise | team identification | team identification through apparel | manufacturer's brand attitude | sport management | sport marketing | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization | Arbeitsgruppe | Team | Verkaufsförderung | Sales promotion | Sportmanagement | Sport management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2019.104152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168855