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~person:"Koo, Win"
~person:"Núñez-Pomar, Juan"
~subject:"Arbeitsgruppe"
~subject:"Consumer behaviour"
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Koo, Win
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Calabuig Moreno, Ferran
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International journal of sport management and marketing : IJSMM
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran
;
Prado-Gascó, Vicente
; …
- In:
Technological forecasting & social change : an …
165
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012671852
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2
Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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