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accessRights:"restricted"
~person:"Kshetri, Anita"
~person:"Weißgerber, Anja"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
~type_genre:"Hochschulschrift"
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Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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