Social media and customer engagement at Makemytrip.com
Bidyanand Jha and Anita Kshetri
Year of publication: |
[2017]
|
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Authors: | Jha, Bidyanand ; Kshetri, Anita |
Published in: |
Services marketing cases in emerging markets : an asian perspective. - [Cham, Switzerland] : Springer, ISBN 978-3-319-32968-0. - 2017, p. 117-136
|
Subject: | Kundenbindung | Customer retention | Social Web | Social web | Online-Marketing | Internet marketing | Reisevermittler | Travel agency | Online-Buchungssystem | Online booking system | Indien | India |
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