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accessRights:"restricted"
~person:"Molinillo, Sebastian"
~person:"Murphy, Jamie"
~subject:"Customer retention"
~subject:"Markentreue"
~subject:"Meinung"
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Customer retention
Markentreue
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Kundenbindung
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Beziehungsmarketing
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Consumer behaviour
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Molinillo, Sebastian
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Journal of retailing and consumer services
2
Exploring the rise of fandom in contemporary consumer culture
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian
;
Aguilar-Illescas, Rocío
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169647
Saved in:
2
Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold
;
Utami, Ami Fitri
;
Molinillo, Sebastian
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
Saved in:
3
Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
Saved in:
4
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
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