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accessRights:"restricted"
~person:"Veloutsou, Cleopatra"
~subject:"Digitalisierung"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Digitalisierung
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7
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7
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5
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Veloutsou, Cleopatra
Martínez-López, Francisco J.
14
Ko, Eunju
12
Rita, Paulo
12
Wirtz, Bernd W.
12
Gázquez-Abad, Juan Carlos
11
Kollmann, Tobias
11
Loureiro, Sandra Maria Correia
11
Parida, Vinit
11
Sreejesh, S.
11
Paul, Justin
10
Dwivedi, Yogesh Kumar
9
Heinemann, Gerrit
9
Rana, Nripendra P.
9
Filieri, Raffaele
8
Hess, Thomas
8
Karjaluoto, Heikki
8
Kreutzer, Ralf T.
8
Kumar, Vikas
8
Kunkel, Thilo
8
Law, Chun Hung Roberts
8
Ozuem, Wilson
8
Vrontis, Demetris
8
Harrigan, Paul
7
Khan, Imran
7
Quach, Sara
7
Schallmo, Daniel
7
Xu, Xun
7
Adeola, Ogechi
6
Bang, Nguyen
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Foroudi, Pantea
6
Hajli, Nick
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Haverila, Kai
6
Jebarajakirthy, Charles
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McLaughlin, Caitlin
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Muhammad Anshari
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Thrassou, Alkis
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Journal of business research : JBR
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Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
2
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
4
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
5
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
6
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
7
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
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