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~type_genre:"Book section"
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Online retailing
304
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E-retailing challenges and opportunities in the global marketplace
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Cross-border e-commerce marketing and management
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The "dematerialized" insurance : distance selling and cyber risks from an international perspective
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Empirical research for futuristic e-commerce system : foundations and applications
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Handbook of research on the platform economy and the evolution of e-commerce
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Emotional, sensory, and social dimensions of consumer buying behavior
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Transforming organizations through flexible systems management
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Blockchain technology and applications for digital marketing
3
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
3
Contemporary issues in digital marketing
3
Handbook of research on IoT, digital transformation, and the future of global marketing
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Impact of globalization and advanced technologies on online business models
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Psychological and behavioral examinations in cyber security
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Apps management and e-commerce transactions in real-time
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Business innovation with new ICT in the Asia-Pacific : case studies
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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China-focused cases : selected winners of the CEIBS global case contest
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Driving transformative change in e-business through applied intelligence and emerging technologies
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E-business - higher education and intelligence applications
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
2
Ethical issues in e-business : models and frameworks
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Handbook of research on digital transformation management and tools
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Industry 4.0 and the Digital Transformation of International Business
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Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
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Leadership strategies for global supply chain management in emerging markets
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Management and marketing for improved retail competitiveness and performance
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ECONIS (ZBW)
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1
Factors influencing online investment adoption : a systematic review
Siti Aisyah Shari
;
Aisyah Abdul Rahman
;
Syajarul Imna …
- In:
Contemporary Issues in Finance, Investment and Banking …
,
(pp. 135-159)
.
2024
Persistent link: https://www.econbiz.de/10014456512
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2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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3
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
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4
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
Saved in:
5
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
6
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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7
Ethical AI integration in marketing strategies for sustainable e-commerce fashion designing
Rana, Nirbhay
- In:
Contemporary management and global leadership for …
,
(pp. 218-233)
.
2024
Persistent link: https://www.econbiz.de/10014532604
Saved in:
8
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
9
Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 79-96)
.
2024
Persistent link: https://www.econbiz.de/10014528102
Saved in:
10
Food items moving from restaurants to online platforms in the developing gig economy : is it bliss?
Shanthi, K.
;
Suganya, V.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 49-59)
.
2024
Persistent link: https://www.econbiz.de/10014531491
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