Omnichannel services
Ilaria Dalla Pozza
| Year of publication: |
2024
|
|---|---|
| Authors: | Dalla Pozza, Ilaria |
| Published in: |
A Research Agenda for Service Marketing. - Cheltenham : Edward Elgar Publishing Limited, ISBN 978-1-80392-317-8. - 2024, p. 45-66
|
| Subject: | Omnichannel | Multichannel | Retailing | Touchpoints | Channel integration | Customer experience | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781803923178.00010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014517936