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accessRights:"restricted"
~subject:"Advertising"
~subject:"Product quality"
~type_genre:"Aufsatz im Buch"
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Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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2
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van
;
Meurs, Frank van
;
Braaf, Qudsiyah
- In:
Designing and communicating experience
,
(pp. 77-89)
.
2021
Persistent link: https://www.econbiz.de/10012648265
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3
Should companies use tattooed models in their advertisements?
Heberle, Antonia
;
Gierl, Heribert
- In:
Designing and communicating experience
,
(pp. 151-165)
.
2021
Persistent link: https://www.econbiz.de/10012648292
Saved in:
4
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
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