Should companies use tattooed models in their advertisements?
Year of publication: |
2021
|
---|---|
Authors: | Heberle, Antonia ; Gierl, Heribert |
Published in: |
Designing and communicating experience. - Wiesbaden : Springer Gabler, ISBN 978-3-658-32200-7. - 2021, p. 151-165
|
Subject: | Werbung | Advertising | Konsumentenpräferenzen | Consumer preferences |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-658-32201-4_11 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Neuroscience marketing : a new age marketing
Tyagi, Shenki, (2024)
-
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew, (2015)
-
Hooft, Andreu van, (2021)
- More ...
-
Increasing co-product evaluations by using integrative logos
Heberle, Antonia, (2017)
-
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia, (2017)
-
Heberle, Antonia, (2020)
- More ...