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accessRights:"restricted"
~subject:"Digitalisierung"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~type_genre:"Book section"
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Digitalisierung
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367
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
7
The digital economy and the European labour market
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Digital Transformation of the Financial Industry : Approaches and Applications
6
Internet finance and digital economy : advances in digital economy and data analysis technology : the 2nd International Conference on Internet Finance and Digital Economy, Kuala Lumpur, Malaysia, 19 - 21 August 2022
6
SMEs in the digital era : opportunities and challenges of the digital single market
6
Digital Business in Africa : Social Media and Related Technologies
5
Digital business models : driving transformation and innovation
4
Emerging challenges, solutions, and best practices for digital enterprise transformation
4
Handbook of digital entrepreneurship
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
4
Wissenschaft und Recht
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Advanced digital marketing strategies in a data-driven era
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
De Gruyter handbook of media economics
3
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
3
Digital responses to Covid-19 : digital innovation, transformation, and entrepreneurship during pandemic outbreaks
3
Handbook of research on multidisciplinary approach to entrepreneurship, innovation, and ICTs
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Politik und Wirtschaft
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The digital revolution in banking, insurance and capital markets
3
AI-driven marketing research and data analytics
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Arbeit in der Data Society : Zukunftsvisionen für Mitbestimmung und Personalmanagement
2
Business model innovation in the era of the Internet of Things : studies on the aspects of evaluation, decision making and tooling
2
China's New Development Strategies : Upgrading from Above and from Below in Global Value Chains
2
Controlling - Aktuelle Entwicklungen und Herausforderungen : Digitalisierung, Nachhaltigkeit und Spezialaspekte
2
De Gruyter handbook of digital entrepreneurship
2
Developing digital marketing : relationship perspectives
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Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
2
Digital entrepreneurship : interfaces between digital technologies and entrepreneurship
2
Digital innovations for customer engagement, management, and organizational improvement
2
Digital supply chain, disruptive environments, and the impact on retailers
2
Digitalisierung : Fallstudien, Tools und Erkenntnisse für das digitale Zeitalter
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ECONIS (ZBW)
391
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1
Factors influencing online platform engagement in fresh fruit e-commerce in China
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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2
From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
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3
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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4
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
5
Enterprise social media and digital creativity for fashion brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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7
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
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8
Smartphones and digital customer's journey
Appiah, Dominic
;
Watson, Alison
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 407-421)
.
2024
Persistent link: https://www.econbiz.de/10014529124
Saved in:
9
The role of social media in healthcare marketing
Todua, Nugzar
;
Jashi, Charita
;
Todua, Nia
- In:
Modern healthcare marketing in the digital era
,
(pp. 26-41)
.
2024
Persistent link: https://www.econbiz.de/10014636357
Saved in:
10
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
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