Factors influencing online platform engagement in fresh fruit e-commerce in China
Year of publication: |
2024
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Authors: | Nuttawut Rojniruttikul |
Published in: |
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, ISBN 9789819709960. - 2024, p. 247-261
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Subject: | E-commerce platform familiarity | Online shopping convenience | Perceived quality | Perceived value | Social media influence | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | China | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Obst | Fruit | Influencer |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-981-97-0996-0_14 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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