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accessRights:"restricted"
~subject:"Markenimage"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Markenimage
Consumer goods
154
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67
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67
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Badar, M. Affan
1
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1
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1
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Cuong Hung Pham
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The journal of brand management : an international journal
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1
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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2
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
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3
Empirical evidence on extent of influence of non-advertising sources on purchase of durable goods
Chakravarty, Rishi
;
Sarma, Nripendra Narayan
- In:
IIMS journal of management science
12
(
2021
)
2
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013358749
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4
The influence of brand romance on Iranian youths' loyalty towards fast-moving consumer goods
Khazaei, Amir
;
Hanifi, Farhad
;
Taghipourian, Mohammad Javad
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012257955
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5
Effect of price and brand on common platform appliance failure
Baker, Nathan
;
Badar, M. Affan
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
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6
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
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7
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
8
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 877-891
Persistent link: https://www.econbiz.de/10011798060
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