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accessRights:"restricted"
~subject:"Radio advertising"
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Radio advertising
Fernsehwerbung
174
Television advertising
174
Werbewirkung
113
Advertising effects
112
Advertising
72
Werbung
69
Consumer behaviour
54
Internet marketing
54
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Television programme
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USA
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United States
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advertising
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Children
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Mediennutzung
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Hörfunkwerbung
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television
12
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Emotion
10
Product Placement
10
Product placement
10
Target group
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Zielgruppe
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television advertising
10
Brand image
9
Markenimage
9
Theorie
9
Theory
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Bellman, Steven
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1
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1
Kim, Kihan
1
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1
Labe, Russell P.
1
Lee, Jung Youn
1
Meyers, Cynthia B.
1
Michelon, Aaron
1
Milne, R. John
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Möntmann-Hertz, Aleksa
1
Pan, Steve
1
Panic, Katarina
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Santos, Carla Almeida
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Business history review
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
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1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
5
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
6
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
7
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
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8
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
9
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
10
Promoting tourism, projecting power : the role of television commercials
Pan, Steve
;
Santos, Carla Almeida
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011669967
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