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institution:"Bundesverband Digitale Wirtschaft"
~institution:"Information Resources Management Association"
~institution:"World Tourism Organization"
~subject:"Marketing management"
~subject:"Online-Marketing"
~subject:"Social Media"
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Marketing management
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18
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5
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Varlow, Peter
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Bundesverband Digitale Wirtschaft
Information Resources Management Association
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Springer Fachmedien Wiesbaden
89
IGI Global
24
National Bureau of Economic Research
23
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
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Deutscher Dialogmarketing Verband
9
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Nomos Verlagsgesellschaft
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2
RWTH Aachen
2
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2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
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Critical explorations
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ECONIS (ZBW)
20
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1
Brand culture and identity ; Volume 3
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918572
Saved in:
2
Brand culture and identity ; Volume 1
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918589
Saved in:
3
Brand culture and identity ; Volume 2
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918593
Saved in:
4
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10012393014
Saved in:
5
Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
Saved in:
6
Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
Saved in:
7
Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051
Saved in:
8
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
Saved in:
9
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10011784334
Saved in:
10
Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386
Saved in:
1
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