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institution:"Bundesverband Digitale Wirtschaft"
~institution:"Information Resources Management Association"
~institution:"World Tourism Organization"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Social Media"
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Online-Marketing
Relationship marketing
Social Media
Internet marketing
18
Brand management
6
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6
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5
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5
Social Web
5
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Varlow, Peter
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Bundesverband Digitale Wirtschaft
Information Resources Management Association
World Tourism Organization
Springer Fachmedien Wiesbaden
88
IGI Global
24
National Bureau of Economic Research
22
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Technische Universität Braunschweig
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Rheinwerk Verlag
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UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
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Peter Lang GmbH
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Springer International Publishing
3
Universität Bremen
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
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Critical explorations
11
UNWTO conferencias y seminarios
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ECONIS (ZBW)
20
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1
Brand culture and identity ; Volume 3
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918572
Saved in:
2
Brand culture and identity ; Volume 1
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918589
Saved in:
3
Brand culture and identity ; Volume 2
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918593
Saved in:
4
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
Saved in:
5
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10011784334
Saved in:
6
Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386
Saved in:
7
Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
Saved in:
8
Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
Saved in:
9
Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
Saved in:
10
Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051
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