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institution:"Fachhochschule <Osnabrück>"
~institution:"AMA Winter Academic Conference <2023, Online>"
~institution:"BITKOM Servicegesellschaft"
~institution:"Nomos Verlagsgesellschaft"
~institution:"Springer International Publishing"
~institution:"Technische Universität Dresden"
~person:"Lisjak, Monika"
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Artificial intelligence
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Digitalisierung
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Digitization
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Künstliche Intelligenz
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Marketing
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Lisjak, Monika
Meißner, Klaus
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Umashankar, Nita
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Fachhochschule <Osnabrück>
AMA Winter Academic Conference <2023, Online>
BITKOM Servicegesellschaft
Nomos Verlagsgesellschaft
Springer International Publishing
Technische Universität Dresden
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
American Marketing Association
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ECONIS (ZBW)
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
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