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isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"Journal of advertising"
~person:"Pollitt, Stanley"
~person:"Stafford, Marla Royne"
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A master class in brand planning : the timeless works of Stephen King
Journal of advertising
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ECONIS (ZBW)
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Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
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2
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
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