Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Year of publication: |
2022
|
---|---|
Authors: | Stafford, Marla Royne ; Taylor, Charles Raymond |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 5, p. 624-642
|
Subject: | Werbewirtschaft | Advertising industry | Fachzeitschrift | Journal |
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