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isPartOf:"Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift"
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~isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
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Markenartikel
Social Web
384
Social web
384
Consumer behaviour
380
Konsumentenverhalten
380
Internet marketing
276
Online-Marketing
276
Online retailing
158
Online-Handel
158
Beziehungsmarketing
132
Relationship marketing
132
Brand management
119
Markenführung
119
Social media
117
E-commerce
112
Electronic Commerce
112
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107
Virales Marketing
107
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77
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59
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57
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50
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Einzelhandel
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Retail trade
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Augusto, Mário Gomes
2
Chen, Qimei
2
Dwivedi, Yogesh Kumar
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Kim, Juran
2
Ko, Eunju
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Sreejesh, S.
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Cai, Jianfeng
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Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
Journal of business research : JBR
The journal of product & brand management
29
Journal of retailing and consumer services
21
The journal of brand management : an international journal
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of internet marketing and advertising : IJIMA
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing
6
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
European journal of marketing
5
Journal of internet commerce
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
European journal of marketing : EJM
4
Global business review
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of advertising research
4
Journal of consumer marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Psychology & marketing
4
Tourism management : research, policies, practice
4
Transportation research / E : an international journal
4
Business horizons
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
International journal of market research
3
International journal of technology marketing : IJTMkt
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Australasian marketing journal
2
Business Analytics
2
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ECONIS (ZBW)
44
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
9
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
10
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
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