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isPartOf:"Alternative market research methods : market sensing"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Carnevale, Marina"
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Alternative market research methods : market sensing
Discussion paper series / IZA
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
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