Does brand spelling influence memory? : the case of auditorily presented brand names
Year of publication: |
2013
|
---|---|
Authors: | Luna, David ; Carnevale, Marina ; Lerman, Dawn |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 1, p. 36-48
|
Subject: | Markenimage | Brand image | Psychologie | Psychology | Linguistik | Linguistics | Sprache | Language |
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