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isPartOf:"American journal of agricultural economics"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"Theorie"
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Markenführung
Theorie
Consumer behaviour
798
Konsumentenverhalten
798
Brand management
330
Markenimage
269
Brand image
267
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194
Markenartikel
192
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Guzman, Francisco
9
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5
Baumgarth, Carsten
4
Fetscherin, Marc
4
Foscht, Thomas
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Richards, Timothy J.
3
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3
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3
Veloutsou, Cleopatra
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3
Abratt, Russell
2
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2
Azar, Salim L.
2
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2
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Lee, Richard
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Levy, Shalom
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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American journal of agricultural economics
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
465
Journal of retailing and consumer services
297
The journal of brand management : an international journal
276
Psychology & marketing
102
NBER working paper series
94
European journal of marketing : EJM
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
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86
Asia Pacific journal of marketing and logistics
85
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83
International journal of hospitality management
82
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Discussion paper / Centre for Economic Policy Research
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing letters : a journal of research in marketing
70
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70
Marketing intelligence & planning
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Gabler Edition Wissenschaft
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Journal of strategic marketing
62
Journal of the Academy of Marketing Science
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
60
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59
Economics letters
58
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58
Journal of economic psychology : research in economic psychology and behavioral economics
57
Journal of promotion management : innovations in planning and applied research
57
International journal of consumer studies
56
International journal of industrial organization
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of marketing management : MM
56
Europäische Hochschulschriften / 5
55
Journal of marketing research : JMR
55
International marketing review
52
International journal of internet marketing and advertising : IJIMA
51
Journal of economic behavior & organization : JEBO
51
Journal of promotion management : JPM
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ECONIS (ZBW)
391
Showing
1
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10
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391
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
Dynamic model of entry : dollar stores
Chenarides, Lauren
;
Çakır, Metin
;
Richards, Timothy J.
- In:
American journal of agricultural economics
106
(
2024
)
2
,
pp. 852-882
Persistent link: https://www.econbiz.de/10014545206
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Switching cost and store choice
Richards, Timothy J.
;
Liaukonytė, Jura
- In:
American journal of agricultural economics
105
(
2023
)
1
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013478813
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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