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isPartOf:"Apas Papers"
~isPartOf:"Health marketing quarterly"
~subject:"Cause Related Marketing"
~subject:"Social Marketing"
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Cause Related Marketing
Social Marketing
Social marketing
41
social marketing
20
Gesundheitsvorsorge
12
Preventive care
12
USA
9
United States
9
Consumer behaviour
8
Fear Appeals
8
Advertising effects
7
Konsumentenverhalten
7
Werbewirkung
7
Body weight
5
Health
5
Körpergewicht
5
Prospect Theory
5
Prospect theory
5
Altruism
4
Blood donation
4
Eating habit
4
Ernährungsverhalten
4
Gesundheit
4
AIDS
3
Frauen
3
Gesundheitsrisiko
3
Health risk
3
Women
3
Youth
3
obesity
3
Advertising
2
Advertising planning
2
Alcohol
2
Alcohol consumption
2
Alkoholkonsum
2
Australia
2
Australien
2
Behavioural Change
2
Binge Drinking
2
Blood service
2
Blutspendedienst
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Article
31
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24
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31
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24
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Murphy, Maurice
10
Domegan, Christine
3
Griffin, Barry
3
Healy, John
3
Casais, Beatriz
2
Rundle-Thiele, Sharyn
2
Shen, Fuyuan
2
Terblanche-Smit, Marlize
2
Agarwal, Ritu
1
Allan, Mamoon
1
Alves, Helena
1
Basu, Ambar
1
Beerli-Palacio, Asunción
1
Behnampour, Meysam
1
Biswas, Saswata Narayan
1
Braimah, Mahama
1
Brannon, Laura A.
1
Bringle, Robert G.
1
Burn, Lara
1
Cherrier, Hélène
1
Codling, Saoirce
1
Comello, Maria Leonora G.
1
Crowley, Kenyon
1
Davis, Kevin C.
1
Davison, Kevin
1
Deshpande, Sameer
1
Diaz-Meneses, Gonzalo
1
Dinu, Teodora
1
Dooley, Jennifer Allyson
1
Dugas, Michelle
1
Díaz-Meneses, Gonzalo
1
Eagle, Lynne
1
Ellery, Jane
1
Fernández-Monroy, Margarita
1
Fraze, Jami
1
Galván-Sánchez, Inmaculada
1
Gao, Guodong
1
Ghaffarian Shirazi, Hamidreza
1
Goetz, Joshua
1
Goncalves, Paulo
1
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
24
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Apas Papers
Health marketing quarterly
Journal of business research : JBR
37
International review on public and non-profit marketing
32
Journal of nonprofit & public sector marketing
32
Journal of social marketing : JSOCM
28
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
SpringerLink / Bücher
6
Critical concepts in economics
5
Journal of strategic marketing
5
Key debates and contemporary issues in nonprofit marketing
5
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ECONIS (ZBW)
31
RePEc
24
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1
A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine
;
Payne, Simon
;
Codling, Saoirce
; …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10014575143
Saved in:
2
Factors influencing consumers' intention to donate blood : a South African perspective
Matubatuba, Relebohiseng
;
Strydom, Nadine
;
Lunanga, N. …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 71-94
Persistent link: https://www.econbiz.de/10014575147
Saved in:
3
Using social marketing to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
4
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
5
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
6
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
7
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
8
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
9
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
10
Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
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