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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketing"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Marketing
Marketingmanagement
Social Web
Advertising
91
Werbung
91
Advertising effects
61
Werbewirkung
61
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
35
Online-Marketing
35
Social web
21
advertising
17
Brand management
13
Markenführung
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social media
8
Brand image
7
Markenimage
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Theorie
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Theory
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Viral marketing
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Virales Marketing
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Celebrity endorsement
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Celebrity-Werbung
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Markenartikel
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Mobile Marketing
4
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Abbasi, Amir Zaib
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Bang Nguyen Viet
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Applied economics
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
48
European Journal of Marketing
30
International journal of internet marketing and advertising : IJIMA
25
Journal of marketing communications
25
Journal of business research : JBR
23
Journal of advertising research
22
Young Consumers
18
Journal of historical research in marketing
15
Journal of retailing and consumer services
15
SpringerLink / Bücher
15
European journal of marketing : EJM
14
International journal of advertising : the quarterly review of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Psychology & marketing
11
Journal of Consumer Marketing
10
Journal of marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of advertising
9
Journal of current issues and research in advertising
9
Journal of marketing management : MM
9
Research
9
Journal of promotion management : JPM
8
Springer eBook Collection
8
European journal of operational research : EJOR
7
Journal of Islamic marketing : JIMA
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
The marketing review
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Young consumers : insight and ideas for responsible marketers
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Corporate communications : an international journal
6
Europäische Kulturen in der Wirtschaftskommunikation
6
International journal of technology marketing : IJTMkt
6
Journal of business ethics : JOBE
6
Journal of customer behaviour
6
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ECONIS (ZBW)
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
5
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
6
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
7
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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8
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
9
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
10
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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