Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Payal S. Kapoor, Abhinav Tagore, and Sahil Dua
Year of publication: |
2023
|
---|---|
Authors: | Kapoor, Payal S. ; Tagore, Abhinav ; Dua, Sahil |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 4, p. 461-490
|
Subject: | benefit-association | message appeal | message authenticity | Social media influencer | sponsorship status | sustainability communication | sustainable fashion | Social Web | Social web | Sponsoring | Sponsorship | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects |
Saved in:
Online Resource