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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Mobile Marketing"
~subject:"Social Web"
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Marketingmanagement
Mobile Marketing
Social Web
Advertising
91
Werbung
91
Advertising effects
61
Werbewirkung
61
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
35
Online-Marketing
35
Social web
21
advertising
17
Brand management
13
Markenführung
13
social media
8
Brand image
7
Markenimage
7
Theorie
7
Theory
7
Viral marketing
7
Virales Marketing
7
Celebrity endorsement
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Celebrity-Werbung
6
Emotion
6
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5
Markenartikel
5
Marketing
5
Marketing management
5
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Industrie
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Mobile marketing
4
Mobilkommunikation
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Stewart, Kristin
2
Abbasi, Amir Zaib
1
Arora, Anshu
1
Arora, Nilesh
1
Baglione, Stephen L.
1
Bang Nguyen Viet
1
Becerra, Enrique
1
Benjamin, Samuel Jebaraj
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Biswas, Pallab Kumar
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Boeck, Harold
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Chenavaz, Régis
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Ding Hooi Ting
1
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1
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1
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Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
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1
Hassan, Heba E.
1
Hazari, Sunil
1
Huang, Guanxiong
1
Hussain, Ali
1
Ju, Ilwoo
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Kanso, Ali
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Kapoor, Payal S.
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Kim, Eunice
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Liu, Fang
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1
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Applied economics
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
50
International journal of internet marketing and advertising : IJIMA
29
Journal of marketing communications
28
Journal of business research : JBR
22
Journal of advertising research
20
Journal of retailing and consumer services
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Psychology & marketing
12
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing
11
Journal of promotion management : JPM
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of advertising
9
Journal of current issues and research in advertising
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of technology marketing : IJTMkt
7
Journal of Islamic marketing : JIMA
7
Research
7
The marketing review
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Springer eBook Collection
6
Technological forecasting & social change : an international journal
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
CESifo working papers
5
Corporate communications : an international journal
5
European Advertising Academy
5
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ECONIS (ZBW)
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If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
5
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
6
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
7
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
8
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
9
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
10
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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