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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"advertising"
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Marketingmanagement
advertising
Advertising
89
Werbung
89
Advertising effects
59
Werbewirkung
59
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
34
Online-Marketing
34
Social Web
20
Social web
20
Brand management
12
Markenführung
12
social media
8
Theorie
7
Theory
7
Viral marketing
7
Virales Marketing
7
Brand image
6
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
6
Markenimage
6
Marketing
5
Marketing management
5
Sponsoring
5
Sponsorship
5
USA
5
United States
5
Brand
4
Industrie
4
Markenartikel
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Public relations
4
Sales promotion
4
Verkaufsförderung
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Baglione, Stephen L.
1
Beard, Fred K.
1
Becerra, Enrique
1
Cardon, James H.
1
Castelló-Martínez, Araceli
1
Chen, Guan-ru
1
Chenavaz, Régis
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Corner, Gabrielle
1
Dalakas, Vassilis
1
Depken, Craig A.
1
Eells, Danielle
1
Escobar, Octavio
1
Groothuis, Peter Andrew
1
Hazari, Sunil
1
Ju, Ilwoo
1
Kim, Kacy K.
1
Kim, Sujin
1
Korgaonkar, Pradeep
1
Langaro, Daniela
1
Laurie, Sally
1
Lee, Hyunmin
1
Leeflang, Peter
1
Liu, Yizao
1
Londoño, Juan Carlos
1
Lopez, Rigoberto A.
1
Loureiro, Sandra Maria Correia
1
Master, Miguel Lobato Contreiras
1
McMahan, Carolynn
1
Mortimer, Kathleen
1
Papyrina, Veronika
1
Park, Jae Hee
1
Rotthoff, Kurt William
1
Rousset, Xavier
1
Sethna, Beheruz N.
1
Sherrick, Brett
1
Showalter, Mark H.
1
Srivastava, R. K.
1
Stewart, Kristin
1
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Applied economics
Journal of promotion management : innovations in planning and applied research
Marketing Science
63
Journal of marketing communications
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
International journal of advertising : the quarterly review of marketing communications
29
International journal of advertising : the review of marketing communications
29
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of promotion management : JPM
25
Journal of marketing
21
Management Science
21
Journal of marketing research : JMR
20
International journal of internet marketing and advertising : IJIMA
18
MPRA Paper
17
CEPR Discussion Papers
15
CESifo Working Paper
15
Psychology & marketing
14
CESifo working papers
13
Journal of advertising research
12
Journal of marketing management : MM
11
Journal of marketing research
10
Journal of media business studies
10
Marketing science
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
CESifo Working Paper Series
8
European journal of marketing : EJM
8
IZA Discussion Papers
8
Annals of Faculty of Economics
7
ERIM Report Series Research in Management
7
Journal of Islamic marketing : JIMA
7
Journal of business research : JBR
7
Journal of global marketing
7
Journal of public policy & marketing
7
University of California at San Francisco, Center for Tobacco Control Research and Education
7
Working Papers / eSocialSciences
7
Discussion papers / CEPR
6
International journal of marketing : IJM ; formerly Der Markt
6
Marketing i menedžment innovacij : m&mi
6
Ovidius University Annals, Economic Sciences Series
6
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ECONIS (ZBW)
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
4
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
6
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
7
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
8
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
9
The trade-off between quantity and quality of information in gender responses to advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
10
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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