Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Cande Sánchez-Olmos and Araceli Castelló-Martínez
Year of publication: |
2020
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Authors: | Sánchez-Olmos, Cande ; Castelló-Martínez, Araceli |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 6, p. 874-892
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Subject: | advertising | Billboard Hot 100 | brand placement | communication | Marketing | music videos | record industry | Product Placement | Product placement | Musik | Music | Werbewirkung | Advertising effects | Markenführung | Brand management | Niederlande | Netherlands | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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