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isPartOf:"Arbeitspapiere zur immobilienwirtschaftlichen Forschung und Praxis"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Subsistenzwirtschaft"
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Search: subject_exact:"Market analysis"
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Arbeitspapiere zur immobilienwirtschaftlichen Forschung und Praxis
Journal of business research : JBR
Journal of the Academy of Marketing Science
Product and market development for subsistence marketplaces
2
Farming & rural systems economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
5
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Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
2
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
3
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
4
A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
Saved in:
5
Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 608-616
Persistent link: https://www.econbiz.de/10003982094
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