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isPartOf:"Atlantic economic journal : AEJ"
~isPartOf:"IMA journal of management mathematics"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Schwarzenberger, Veronika"
~subject:"Sportpolitik"
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Sportpolitik
Brand management
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Schwarzenberger, Veronika
Hyde, Kenneth
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Atlantic economic journal : AEJ
IMA journal of management mathematics
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
2
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
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