The role of sports brands in niche sports subcultures
Year of publication: |
2013
|
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Authors: | Schwarzenberger, Veronika ; Hyde, Kenneth |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2013, 1, p. 40-56
|
Subject: | sports brands | subculture of consumption | group identity | niche sports | Sport | Sports | Markenführung | Brand management | Sportmarketing | Sports marketing | Profisport | Professional sports | Nischenstrategie | Niche marketing strategy | Sportpolitik | Sport policy | Konsumentenverhalten | Consumer behaviour |
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