//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Business Horizons"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Social web
132
Consumer behaviour
67
Konsumentenverhalten
67
Brand management
62
Markenführung
61
Internet marketing
50
Online-Marketing
50
Brand image
41
Markenimage
41
Social media
37
Beziehungsmarketing
33
Relationship marketing
33
Brand
28
Markenartikel
27
Online retailing
16
Online-Handel
16
Viral marketing
15
Virales Marketing
15
Customer integration
14
Kundenintegration
14
E-commerce
12
Electronic Commerce
12
Facebook
11
Social network
11
Soziales Netzwerk
11
social media
11
Advertising effects
8
Twitter
8
Website
8
Werbewirkung
8
Customer satisfaction
7
Personality psychology
7
Persönlichkeitspsychologie
7
Social relations
7
Soziale Beziehungen
7
Digital platform
6
Digitale Plattform
6
Kundenzufriedenheit
6
social networks
6
more ...
less ...
Online availability
All
Undetermined
66
Type of publication
All
Article
130
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
132
Aufsatz in Zeitschrift
132
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Festschrift
2
more ...
less ...
Language
All
English
132
Author
All
Carlson, Jamie
2
De Vries, Natalie Jane
2
Gammoh, Bashar S.
2
Huang, Chun-yao
2
Li, Ting
2
Liang, Ting-Peng
2
Loiacono, Eleanor T.
2
Melewar, T. C.
2
Thong, James Y. L.
2
Turban, Efraim
2
Wang, Ye
2
Aghakhani, Navid
1
Ahn, Joongho
1
Akdevelioglu, Duygu
1
Akkan, Can
1
Al-Hasan, Abrar
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anderson, Helén
1
Andreini, Daniela
1
Archer, Norman P.
1
Arunasalam, Bavani
1
Azar, Salim L.
1
Baek, Hyunmi
1
Banerjee, Snehasish
1
Bang, Nguyen
1
Barrot, Christian
1
Basil, Debra Z.
1
Baxter, Stacey
1
Bayzick, Jennifer
1
Beckman, Terry
1
Bekkerman, Ron
1
Benbunan-Fich, Raquel
1
Benlian, Alexander
1
Berens, Guido A. J. M.
1
Blohm, Ivo
1
Bogen, Jeremy
1
Bogers, Toine
1
Bosch, Antal van den
1
Boyd, D. Eric
1
more ...
less ...
Published in...
All
Business Horizons
International journal of electronic commerce : IJEC
The journal of brand management : an international journal
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
more ...
less ...
Source
All
ECONIS (ZBW)
132
Showing
1
-
10
of
132
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
3
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
4
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
5
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
6
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
7
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
8
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
9
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->