Intensity of collective consumption practices in brand communities : the case of crossfit
Year of publication: |
2023
|
---|---|
Authors: | Dessart, Laurence ; Bressolles, Grégory |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 3, p. 227-244
|
Subject: | Brand community | Collective consumption practices | Crossfit | Intensity | Practices | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web |
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