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isPartOf:"Business ethics : a European review"
~isPartOf:"Journal of international marketing"
~person:"Eisend, Martin"
~person:"Kumar, V."
~type_genre:"Article in journal"
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Eisend, Martin
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Business ethics : a European review
Journal of international marketing
Journal of marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
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2
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
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