Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Year of publication: |
2016
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Authors: | Pick, Doreén ; Eisend, Martin |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 4, p. 39-60
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Subject: | cultural dimensions | Hofstede | meta-analysis | relationship marketing | perceived switching costs | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Nationalkultur | National culture |
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