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isPartOf:"CESifo working papers"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Internet marketing"
~subject:"luxury brands"
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Internet marketing
luxury brands
Luxury goods
21
Luxusgüter
21
Consumer behaviour
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19
Advertising effects
11
Werbewirkung
11
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10
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luxury
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luxury advertising
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luxury goods
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Ko, Eunju
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Kim, Sang Jin
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Lawry, Charles Aaron
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Li, Guoxin
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CESifo working papers
International journal of advertising : the review of marketing communications
Journal of business research : JBR
27
Journal of retailing and consumer services
9
Journal of fashion marketing and management
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Cogent business & management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Journal of international consumer marketing
4
Electronic commerce research
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
Journal of strategic marketing
3
Psychology & marketing
3
Business horizons
2
Global journal of business research : GJBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Springer eBook Collection
2
Sustainable Luxury : An International Perspective
2
The Cornell hospitality quarterly
2
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agricultural and Food Economics : AFE
1
Amfiteatru economic : an economic and business research periodical
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Building corporate identity, image and reputation in the digital era
1
Central European business review : CEBR
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate governance : international journal of business in society
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
ESMT working paper
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ECONIS (ZBW)
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1
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
2
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
3
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
4
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
6
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
7
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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