Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Sanga Song and Hye-Young Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Song, Sanga ; Kim, Hye-yŏng |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 6, p. 802-823
|
| Subject: | Ad attitudes | brand attitudes | celebrity endorsements | engagement | image congruence | social media | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1759345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260277