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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Bibliometrie"
~subject:"Business intelligence system"
~type_genre:"Article in journal"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Journal of historical research in marketing
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Accounting forum : advancing the interdisciplinary and global connection of accounting research
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International journal of market research : JMRS ; the journal of the Market Research Society
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The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
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