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isPartOf:"Consumer information systems and relationship management : design, implementation, and use"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Psychology & marketing"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Beziehungsmarketing"
~subject:"Business intelligence system"
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Search: subject_exact:"Kundendatenbank"
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Kundendaten
8
Customer data
7
Relationship marketing
5
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3
IT-gestütztes Marketing
3
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2
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Consumer information systems and relationship management : design, implementation, and use
Industrial marketing management : the international journal for industrial and high-tech firms
Psychology & marketing
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Electronic markets : the international journal on networked business
2
IWI-Diskussionsbeiträge
2
Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Schriftenreihe Studien zur Wirtschaftsinformatik
2
SpringerLink / Bücher
2
Business horizons
1
Chapman & Hall/CRCthe R series (CRC press)
1
E-marketing ; Vol. 1
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European journal of operational research : EJOR
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Research
1
Handbook of research on retailer-consumer relationship development
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in quantitative marketing
1
Journal of digital banking
1
Journal of retailing and consumer services
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Performance measurement and management control : measuring and rewarding performance
1
Reihe Electronic Commerce
1
Research
1
Schriftenreihe angewandtes B2B-Marketing
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The Routledge companion to digital consumption
1
The international review of retail, distribution and consumer research
1
The journal of high technology management research
1
The journal of services marketing
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The social and cognitive impacts of e-commerce on modern organizations
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ECONIS (ZBW)
5
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1
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
Saved in:
4
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
5
Datenqualitätsmanagement im Customer Relationship Management
Leußer, Wolfgang
-
2011
-
1., Aufl.
Persistent link: https://www.econbiz.de/10009009756
Saved in:
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