The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Paul Scifleet; Angela Lin
| Year of publication: |
2013
|
|---|---|
| Authors: | Scifleet, Paul ; Lin, Angela |
| Published in: |
Consumer information systems and relationship management : design, implementation, and use. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4082-5. - 2013, p. 110-134
|
| Subject: | Nike <Firma> | Betriebliches Informationssystem | Business intelligence system | Kundendaten | Customer data | Beziehungsmarketing | Relationship marketing | Sportartikelbranche | Sporting goods industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777108