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isPartOf:"Customer engagement : contemporary issues and challenges"
~person:"Malthouse, Edward C."
~person:"Wilks, George"
~subject:"Online-Marketing"
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Online-Marketing
Beziehungsmarketing
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Brand loyalty
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Customer integration
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Malthouse, Edward C.
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Customer engagement : contemporary issues and challenges
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Breaking new ground in theory and practice
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Handbook of research on customer engagement
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Journal of media business studies
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The handbook of communication engagement
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ECONIS (ZBW)
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
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