Creating brand engagement on digital, social and mobile media
Year of publication: |
2016
|
---|---|
Authors: | Malthouse, Edward C. ; Calder, Bobby J. ; Vandenbosch, Mark B. |
Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 85-101
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Markentreue | Brand loyalty |
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