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isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Marketing management
168
Marketingmanagement
168
Business-to-business marketing
57
B-to-B-Marketing
56
Lieferantenmanagement
44
Supplier relationship management
44
Marketing
42
Firm performance
37
Unternehmenserfolg
36
Beziehungsmarketing
34
Relationship marketing
34
Innovation
28
Market orientation
24
Strategic management
24
Strategisches Management
24
Internet marketing
23
Online-Marketing
23
Brand management
18
Consumer behaviour
18
Innovation management
18
Innovationsmanagement
18
Konsumentenverhalten
18
Markenführung
18
Dynamic capabilities
16
Dynamische Kompetenzen
16
Social Web
16
Social web
16
International marketing
14
Internationales Marketing
14
Resource-based view
13
Ressourcenorientierter Ansatz
13
E-commerce
12
Electronic Commerce
12
KMU
12
SME
12
Competitive advantage
11
Marketing strategy
11
New product development
11
Produktentwicklung
11
Wettbewerbsvorteil
11
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Article
168
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Aufsatz in Zeitschrift
Article in journal
168
Language
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English
168
Author
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Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Kindström, Daniel
4
Sarin, Shikhar
4
Terho, Harri
4
Agnihotri, Raj
3
Akter, Shahriar
3
Cao, Guangming
3
Cartwright, Severina
3
Jaakkola, Elina
3
Paswan, Audhesh
3
Pei, Zhi
3
Yan, Ruiliang
3
Blankson, Charles
2
Carpenter, Gregory S.
2
Davies, Iain A.
2
Dekimpe, Marnik G.
2
Duan, Yanqing
2
Dwivedi, Yogesh Kumar
2
Friend, Scott B.
2
Geersbro, Jens
2
Gudergan, Siegfried
2
Gölgeci, Ismail
2
Hani, Umme
2
Hossain, Md Afnan
2
Laukkanen, Tommi
2
Liu, Hongfei
2
Malek, Stacey L.
2
Mero, Joel
2
Morgan, Neil A.
2
Morgan, Robert
2
Mu, Jifeng
2
Ottosson, Mikael
2
Ritter, Thomas
2
Ruyter, Ko de
2
Schweitzer, Fiona Maria
2
Slater, Stanley F.
2
Talay, M. Berk
2
Tuli, Kapil
2
Varadarajan, Rajan
2
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
187
Journal of strategic marketing
78
Journal of retailing and consumer services
60
Journal of the Academy of Marketing Science
49
The journal of business & industrial marketing
48
Journal of marketing communications
40
European journal of marketing : EJM
37
Marketing intelligence & planning
30
AMS review : official publication of the Academy of Marketing Science
28
The journal of brand management : an international journal
27
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
The journal of product & brand management
21
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Asia Pacific journal of marketing and logistics
18
International marketing review
18
Journal of marketing analytics : JMA
18
Journal of retailing
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of internet marketing and advertising : IJIMA
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
European management journal
15
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
Journal of international marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of hospitality management
13
International journal of wine business research : IJWBR
13
Journal of advertising research
13
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ECONIS (ZBW)
168
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1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
3
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
4
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
5
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
6
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
7
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
8
Examining the linkage between managerial ties and firm performance : the mediating role of marketing capabilities and moderation role of industry : a meta-analytic approach
Shukla, Abhishek
;
Varshney, Jyoti
;
Raj, Alok
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 122-134
Persistent link: https://www.econbiz.de/10014555720
Saved in:
9
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
10
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
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