An emprical examination of customer value proposition implementation
Year of publication: |
2024
|
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Authors: | Grimes-Rose, Marsha ; Zboja, James J. ; Laird, Mary Dana |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 15-26
|
Subject: | Customer orientation | Customer value proposition | Management support | Market orientation | Organizational commitment | Training | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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