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isPartOf:"Discussion paper"
~isPartOf:"International journal of innovation management"
~person:"Moehrle, Martin G."
~subject:"Business-to-business marketing"
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Identifying lead users in a B2B environment based on patent analysis : the case of the crane industry
Moehrle, Martin G.
;
Pfennig, Irina
;
Gerken, Jan M.
- In:
International journal of innovation management
21
(
2017
)
6
,
pp. 1750051-1-20
Persistent link: https://www.econbiz.de/10011761205
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