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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Handbuch der Marktforschung"
~isPartOf:"Journal of advertising research"
~isPartOf:"Medien im Marketing : Optionen der Unternehmenskommunikation"
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Discussion paper / Centre for Economic Policy Research
Handbuch der Marktforschung
Journal of advertising research
Medien im Marketing : Optionen der Unternehmenskommunikation
Media-Perspektiven
11
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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International journal of nonprofit & voluntary sector marketing
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Methodik - Journalistik und Publizistik - Medienrecht
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Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
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2
Persuasion with correlation neglect : media power via correlation of news content
Levy, Gilat
;
Moreno de Barreda, Inés
;
Razin, Ronny
-
2018
Persistent link: https://www.econbiz.de/10011861370
Saved in:
3
Reading between the lines : prediction of political violence using newspaper text
Mueller, Hannes
;
Rauh, Christopher
-
2016
Persistent link: https://www.econbiz.de/10011550771
Saved in:
4
Media and politics
Strömberg, David
-
2015
Persistent link: https://www.econbiz.de/10010495566
Saved in:
5
Economic and social impacts of the media
Della Vigna, Stefano
;
La Ferrara, Eliana
-
2015
Persistent link: https://www.econbiz.de/10011300177
Saved in:
6
Mass media and social change : can we use television to fight poverty?
La Ferrara, Eliana
-
2015
Persistent link: https://www.econbiz.de/10011408121
Saved in:
7
Cross-border media and nationalism : evidence from Serbian radio in Croatia
Della Vigna, Stefano
;
Enikolopov, Ruben
;
Mironova, Vera
; …
-
2012
Persistent link: https://www.econbiz.de/10009577494
Saved in:
8
Die Relevanz fiktionaler Medienwelten für das Marketing
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 97-129)
.
2009
Persistent link: https://www.econbiz.de/10003771282
Saved in:
9
Moderne Medienwirkungsforschung : was die Unternehmenskommunikation von der Kommunikationswissenschaft lernen kann
Bonfadelli, Heinz
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 5-39)
.
2009
Persistent link: https://www.econbiz.de/10003771287
Saved in:
10
Medienmenschen als Quellen von Botschaften : Relevanz, Quellenvergessen und Einstellungswirkung
Blümelhuber, Christian
;
Schnitzer, Tobias
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10014562152
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