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isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Grohs, Reinhard"
~subject:"Fernsehwerbung"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Fernsehwerbung
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Brand image
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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